Projects & Process

Magic Eraser (on google phones 2023)

I’m psyched Google was able to launch my team’s idea Magic Eraser. They launched and promoted it with a Super Bowl commercial in 2023.  Props to all the teams and effort to make it work in product from our initial concept and tech demo,  a testament to xfn design and dev teams. My team highlighted an obvious and hard use case,--removing photo bombers and those other unwanted  people and things that screw up your photos–and highlighted it as a key  problem to be solved for tech teams.  They put in the resources to make it work at scale. A solid large scale launch validating my process and approach to matching design and tech. [ more links: TheVerge | 9to5 Google | TechCrunch ]